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[VIDEO] Demo of FireRender interactive photorealistic rendering plugin for 3dsMAX - NAB 2015

Posted by Tony DeYoung on April 14, 2015

Demo from NAB 2015 of FireRender plug-in, based on contributions from Render Legion s.r.o.,  the developers of Corona Renderer, for interactive photorealistic rendering functionality in major software applications using AMD FirePro W-series GPUs

About the FireRender plugin

About the render engine


Avid Media Composer 8.4 certified for AMD FirePro on Windows and Mac

Posted by Tony DeYoung on April 13, 2015

Today AMD announced certification for Avid Media Composer 8.4 to support broadcast and digital content creation customers for successful HD and 4K workflows powered by AMD FirePro.  Avid Media Composer customers will benefit from AMD FirePro GPU memory and superior multi-display 4K capabilities.

Avid Media Composer is recognized as a leading nonlinear video editing software application, used extensively by professional editors in moviemaking, television, broadcast, and streaming media. AMD FirePro GPUs enable Avid Media Composer to efficiently support editing of high volumes of disparate file-based media for accelerated HD and 4K workflows, real-time collaboration and media management.

Dana Ruzicka, VP Segment and Product Marketing, Avid said “We’re excited to combine our leading editing software with AMD’s professional graphics products. Movie makers, broadcast professionals and digital content creators have even more tools at their disposal to let their imaginations fly without limits.”

Check out Avid Media Composer powered by AMD FirePro GPUs at NAB 2015 booth #SL9324 (south hall lower level).

AMD FirePro showcases software & hardware at NAB 2015 - new FireRender photorealistic render plugin

Posted by Tony DeYoung on April 09, 2015

At this years NAB 2015, AMD FirePro will join forces with leading hardware and software leaders to demonstrate enhanced 4K workflows for broadcast and digital content creation customers powered by AMD FirePro W-series GPUs.

What to look for in the AMD Booth #SL9324 (south hall lower level)

  • New fully integrated and redesigned OpenCL AMD accelerated features for Adobe Premiere Pro CC (part of Adobe Creative Cloud) allow editors to be more creative with color than before. In addition to OpenCL streamlined color features, Adobe will showcase an all new OpenCL powered Morph Cut feature for making, previously impossible, jump cuts natural and seamless.
  • The Foundry’s NUKE node-based compositor, MODO 3D modeling, and MARI 3D paint tool powered by the Apple Mac Pro and the AMD FirePro D700 GPU;
  • Autodesk demonstration featuring the FireRender plug-in for 3ds Max and Autodesk Maya with OpenCL accelerated Bullet Physics and deformers powered by a workstation with AMD FirePro W9100 professional graphics.
  • Demonstrations of Blackmagic DaVinci Resolve real-time video post-processing effects previews and color correction along with Eyeon Fusion advanced infinite 3D workspace;
  • Dell Precision Workstation family that delivers outstanding performance and stability while giving creative designers and professionals a reliable platform for demanding ISV applications;
  • HP Z Workstations featuring power, performance, and reliability for complex post-processing effects on a feature film, or texturing TV animations.

Of particular note: FireRender interactive photorealistic render plug-in

Of particular note: Look for the new FireRender plug-in, based on contributions from the developers of Corona Renderer, for interactive photorealistic rendering functionality in major software applications using AMD FirePro W-series GPUs.

One more reason to stop by booth #SL9324: be entered for a chance to WIN an AMD FirePro graphics card or one of today's hottest gaming consoles with AMD technology inside.

What to expect at Hannover Messe from AMD FirePro - 7 days from now

Posted by Tony DeYoung on April 07, 2015

Hannover Messe is a huge Industrial manufacturing show in Europe focused on everything from the complete intelligent factory to topical trends such as energy efficiency, lightweight construction and additive manufacturing (i.e. 3D printing).

CAD visualization and analysis software play a huge role industrial processes as do display walls for process overviews and interactive collaboration.  This year AMD FirePro will highlight a number of solutions across these needs.

Smart VR Wall drive by two FirePro W9100s
– 12K laser projection Smart VR Wall
– 6m width

Multi-Touch Ultra High Definition Wall / Table
– 3840 x 2160 px
– 32 simultaneous multiuser touch points

Cloud-based Remote Graphics / VDI
– Cloud-based solutions from Sysgen that uses reliable & secure PCoIP protocol.
AMD FirePro R5000 with a new SAPPHIRE Thin Client
– eDrawings Viewer

Tarox workstations w/ CAD certifed AMD FirePro W8100 + W7100 GPUs
– SolidWorks 2015 and PTC Creo 3 CAD/CAM solutions

ProGraphics (Ralf Huwer) small form factor workstation using AMD FirePro W5100
– AutoDesk Inventor/AutoCAD running on two 4K 32 inch Screens

WIN an AMD FirePro W4100, W5100 or W7100 graphic card by visiting the AMD Stand (B04) at Hannover Messe and completing a short survey to be entered for your chance to win!


Tags: Events

The optimal blend of performance to battery life on your mobile workstation - AMD FirePro Enduro

Posted by Tony DeYoung on April 02, 2015

It used to be that mobility meant sacrifice. Moving from a desktop workstation to smaller, lighter devices required a drastic downsize in performance, in battery life, or both.

AMD FirePro Enduro technology changes that. A switchable graphics mode optimizes your notebook to give you an immediate boost in graphics performance when you need it, consuming virtually zero watts of power when you don’t. The system gives you just the right amount of performance you require for light 3D/video applications and then maximizes performance in 3D CAD visualization and compute applications.

You can use the default settings or fine-tune performance and power savings for your applications.

Check out the attached “Efficiency without the sacrifice” PDF for more specific information, benefits and how you can customize it.

Tags: Mobile

AMD FirePro shows CAD Visualization, VDI and Smart VR Wall solutions at Hannover Messe

Posted by Tony DeYoung on March 31, 2015

This year at Hannover Messe AMD FirePro and SAPPHIRE will be showing a range of certified professional solutions and unique technologies from our partners for the ultimate workflow experiences. Check it out April 13-17, in HALL 9, BOOTH 805

Advanced CAD Visualization: experience a range of advanced visualization features inside SOLIDWORKS and CREO like RealView and OIT - only accessible on professional graphics cards like AMD FirePro.

Impressive VDI Solutions: powered by AMD FirePro certified remote graphics will demonstrate cloud-based solutions from Sysgen that uses reliable & secure PCoIP protocol.

Smart VR Wall: experience using a 12K laser projection driven by AMD FirePro GPUS to create a high-end VR wall running the latest Autodesk applications for a truly immersive and intelligent user experience from Schneider Digital.

Tags: Events

Manchester City Football Club stadium wrap-around LED ribbon driven by AMD FirePro

Posted by Tony DeYoung on March 31, 2015

Etihad Stadium is home to the Manchester City Football Club.  Mammoth Graphics was asked to develop a new stadium graphics solution that would be dynamic, large and interactive. 

Mammoth designed a solution using two jumbo LED displays and a LED ribbon that wraps around the entire stadium mid-tier.  During the pre-game warm up,  graphics include player line-ups and fan engagement via tweets and comments. During the game, the wrap around LED displays sponsor ads, clocks, scores, match stats and analysis.

All graphics are powered by AMD FirePro W Series graphics using Ventuz software.

CCTV drives Chinese Sports Awards Ceremony using AMD FirePro W9100

Posted by Tony DeYoung on March 26, 2015

CCTV Sports Awards are a high profile event for the Chinese sporting well and their TV viewing fans. At this year’s event Chinese agency Hunter used AMD FirePro W9100 graphic cards to drive and sync a massive multi-screen display wall including a virtual auditorium of headshot from people around China watching the even.  Ventuz was used as the interactive media software.

VIDEO Trailer - Galactic Battles Open Source VFX movie supported by AMD FirePro

Posted by Tony DeYoung on March 26, 2015

Galactic Battles is an open-source visual effects project to create a CG battle of epic proportions by pitting some of the most iconic Sci-Fi space ships against one another in an inter-galactic fight to the death as a short 15 min film with a real story line. Models being used include ships from Star Trek, Star Wars, Battlestar Galactica, Eve Online, and the Halo franchises.

AMD FirePro has been supporting the complex rendering project with FirePro W Series GPUs  -  Maya for modeling, animation and rigging, Houdini for explosions and NUKE (NUKE 9 is OpenCL-accelerated) for post production.

When you use Creo 3 on AMD FirePro, you don’t have trade off visual fidelity for model complexity

Posted by Tony DeYoung on March 25, 2015

Check out the PTC Creo 3.0 PDF  to learn about the even greater performance and greater interactivity when working with large assemblies and complex models using AMD FirePro technology. You don’t have sacrifice visual fidelity for model complexity. You can have it all!

PTC Creo 3.0 on an AMD FirePro W7100 can run up to 2.5x faster in shaded mode than the Nvidia K4200

Tags: PTC
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