Rendering Intent: To Illustrate or to Sell
Written by Colin Finkle
Not every rendering is created equal. Some renderings have different purposes than others, and to take a broad brush, one size fits all approach to renderings is doing a disservice to your designs. You need to decide whether your intent for this rendering is to sell or illustrate the design before you start. A rendering to sell is meant to convince someone that a design is the right way to move forward. On the other hand, a rendering intended to illustrate a design shows off design features, construction and added value.
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