Entries tagged as: Digital Content Creation

What others are saying about the OpenCL acceleration of Adobe Premiere Pro on AMD FirePro and APUs

Posted by Tony DeYoung on April 08, 2013
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So I am not the only one excited by the announcement that AMD worked with Adobe to accelerate the next release of Premiere Pro using OpenCL on FirePro graphics and APUs.

“The performance increases are said to be so dramatic that with the proper hardware it should be possible to render DV, HD and even 4K Ultra HD fast enough for it to be done on the fly, real time. This is accomplished using OpenCL.” - Niels Broekhuijsen, Tom’s Hardware

“The performance improvements are, of course, substantial. On an A10-6800K processor with integrated graphics, AMD says OpenCL acceleration yields a 4.3x speedup when one applies a three-way color corrector filter to a 1080p video and exports that video to iDevice format. The quoted processing times are 46.6 seconds with OpenCL enabled and 246.1 seconds without.” - Cyril Kowaliski, The Tech Report

“For AMD, this is a huge development, as it effectively expands the potential number of Adobe Premiere Pro customers that run systems with AMD graphics and allows the company to compete more directly with NVIDIA in this space. AMD likely especially sees good things to come for its line of FirePro professional/workstation-class GPUs.” - Seth Colaner, Hot Hardware

“Anyhow, for AMD this is of course a big deal. While some other NLEs like Sony Vegas have supported hardware accelerated effects with their cards for some time, Premiere Pro represents a sizable part of the NLE market that they were previously locked out of. Especially since this lets AMD leverage their APU advantage, including both the consumer A-series and the rarely mentioned FirePro APUs. That the A-series is being supported is actually a big deal in and of itself since Premiere Pro CS6’s CUDA path only officially supports a small number of high-end NVIDIA consumer cards, so this marks a major broadening of support on Adobe’s part.” - Ryan Smith, AnandTech

“AMD can also show the difference between NVIDIA’s latest Kepler based Quadro workstation cards using CUDA and AMD FirePro cards featuring GCN architecture and using OpenCL accelerated effects. The performance increase varies by product but the more affordable solution, the FirePro W5000, is claimed to be 27% faster than NVIDIA’s Quadro K2000. At the same ~$499USD price point, that makes the FirePro a compelling option over the Quadro card, ostensibly a quarter more performance for free.” - James Prior, Rage 3D

“Even greater improvements are in store for users of AMD’s FirePro professional graphics cards. AMD outlines some examples in this blog post. By the looks of it, FirePro GPUs don’t just speed things up over plain-old software processing; they’re also quite a bit faster than Nvidia’s competing Quadro GPUs. AMD says it’s “kicking the butt” of the Quadro K4000 and K5000 in particular.” - Cyril Kowaliski, The Tech Report

Adobe Premiere Pro CS7, After Effects and SpeedGrade to support AMD FirePro OpenCL acceleration

Posted by Tony DeYoung on April 04, 2013

Adobe today announced that they will be previewing the next generation of their flagship video tools including Adobe Premiere Pro, Adobe After Effects and SpeedGrade.

Important to these announcements are that each of these products (along with PhotoShop) will support OpenCL and OpenGL acceleration on AMD FirePro graphic cards. By working with AMD FirePro to use open standards (as opposed to proprietary soluitons i.e. Cuda), Adobe products will be accelerated on any modern graphics card (including any moves to mobile).

The chart below (from the FireProGraphics.com Adobe CS mini site) gives some initial results of how the next version of Premiere Pro performs when accelerated by AMD FirePro workstation graphics and OpenCL compared to CPU only and also compared to Nvidia Quadro workstation graphics and CUDA.  This test applied several high quality effects (filters) to video footage in real-time, such as color matching, adjustments to compensate for gamma irregularities and color shifts, color layering, primary and secondary color correction, including many effects from Adobe’s Lumetri Deep Color Engine. The test then measured the time to render the effects In and Out.

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At NAB 2013 next week (April 8-11, 2013), Adobe plans to showcase the next version of Premiere Pro in its booth (#SL3910) running on AMD FirePro workstation graphics cards. Look for real-time video editing for quality as high as 4k Ultra HD, multi-stream and mixed format accelerated workflows, Eyefiniy multi-display and many accelerated effects.

AMD FirePro Technology across the show floor at NAB 2013

Posted by Tony DeYoung on April 04, 2013
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If you are attending this year’s NAB be sure to check out the AMD FirePro presence at events and on the show floor.

A Taste of Vegas” Sony User Event - Monday, April 8
Melanie Ball, senior manager of ISV Alliances for AMD Professional Graphics, is one of four keynote speakers at the “A Taste of Vegas” Sony User Event . She will talk about the Sony / AMD partnership, how GPUs benefit non-linear editing workflows and why AMD FirePro technology is the best choice for Sony Vegas Pro.

Adobe booth #SL3910
Previewing the next version of Premiere Pro, up to 6X faster when powered by AMD FirePro graphics using OpenCL

ASSIMILATE Inc. booth #SL12705
Showcasing SCRATCH 4K DI workflows taking advantage of AMD FirePro DirectGMA technology that enables low latency PCIe ‘peer-to-peer’ transfers and flexible SDI I/O connectivity. 4K displays from Eizo and Sharp

Autodesk booth #SL3316
Featuring multi-monitor 3ds Max and Maya 2013 workflows

bluefish444 booth #SL9721
Demonstrating how AMD DirectGMA technology enables low latency transfers between its Epoch video cards and AMD FirePro graphics cards

Dell booth #S110LMR
Previewing the next version of Adobe Premiere Pro, with AMD FirePro technology powering an OpenCL accelerated Mercury Playback engine in Windows for blazing fast performance

Sony booth #C11001
Multi-monitor Vegas Pro workflows

Ventuz booth #SL6830
Multi-monitor display walls powered by AMD FirePro graphics, showcasing Ventuz 4, Ventuz Director and Ventuz Express

More details on the AMD blog AMD FirePro Technology at NAB 2013.

Sony Creative Software and AMD FirePro Present ‘A Taste Of Vegas’  NAB User Event

Posted by Tony DeYoung on April 03, 2013
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WHAT: Sony Creative Software, developers of award-winning applications for video, audio, DVD and Blu-ray production, and AMD, a leading global provider of innovative microprocessor and graphics solutions, invite you to attend their 13th annual open house to hear exciting new product announcements about Sony's professional line of multimedia production software applications. This year's speakers harbor a lustful taste for adventure, life, and the latest in production technology, and bring it all together to create some of the most exciting content around. Don't miss this year's event!

WHEN: Monday, April 8, 2013 from 6:30 p.m. – 9:00 p.m.
WHERE: Las Vegas Convention Center, Room N250
REGISTER: Pre-registration is required to attend, as space is limited: http://vasst.com/nab2013.aspx

KEYNOTE SPEAKER:

Christopher Coppola – With over 25 years in filmmaking and television production, as well as fifteen years of experience lecturing on film and digital media, Christopher R. Coppola has established himself both as an expert and auteur. Born in Los Angeles, Calif., he is a digital entrepreneur, as well as a seasoned film director, writer, and producer.

When he's not in front of a camera or a classroom, he's the Director and CEO of Christopher Coppola Enterprises/PlasterCity Productions Inc., a full-service creative and production studio, and the Founder and CEO of Project Accessible Hollywood (PAH), a non-profit organization that brings digital empowerment and education to underserved communities and individuals worldwide.

Christopher is currently producing “Biker Chef,” wherein a “biker dude rides the lonely highway with a cat in goggles, cooks experimental gourmet cuisine and breaks bread with people from all walks of life.” As Biker Chef, Christopher shows his taste for the unconventional. At this year's User Event, he'll discuss his approach to film production and using Sony Creative Software products in PAH.

GUEST SPEAKERS:

Melanie Ball – With over 14 years of experience, Melanie is AMD's senior alliance manager in the Media & Entertainment market sector. Representing AMD FirePro at numerous industry and 3rd party conferences, Melanie strongly believes that the power of the right graphics backbone can push the boundaries of software applications like Sony Vegas Pro and is excited to be part of this ever growing community of artists and creative professionals.

Douglas Spotted Eagle – Audio/video professional, Douglas Spotted Eagle is the Managing Producer for the Sundance Media Group, Inc. and VASST. Along with receiving several Grammy, DuPont, Peabody, and Telly awards, he has authored numerous books and DVDs on media production. He's an accomplished aerial photographer and remains active as a multimedia producer, trainer, and presenter, utilizing the latest technology as part of his workflow.

Justin Fornal – Filmmaker and adventurer Justin Fornal's alter ego Baron Ambrosia has been nominated for multiple Emmys, and won for Best Narrator/Host in the television series Bronx Flavor. Aside from his TV show, Justin has produced two acclaimed cult-favorite independent films. Justin is also executive producer, host, and writer of The Culinary Adventures of Baron Ambrosia, currently airing on the Cooking Channel.

Ric Viers – Ric Viers is considered to be the world's largest independent provider of sound effects, with over 250,000 sounds and more than 600 sound effects with his company, Detroit Chop Shop. His sound design work can be heard in countless productions across television, film, radio, and video games. Ric is the author of “The Sound Effects Bible,” a comprehensive guide to recording, editing, and designing sound effects.

GIVEAWAYS:

AMD FirePro V5900 Graphics Card
Prizes from Detroit Cop Shop, BorisFX, iZotope, ProDAD, Sony, Sorenson and VASST

Taylor James Creative Studio uses AMD FirePro W7000 with Autodesk 3ds Max and Maya

Posted by Tony DeYoung on March 20, 2013

This case study video explains how Taylor James Creative Production Studio uses 3D and a streamlined all-digital workflow to produce world-class advertising creative. The CGI work is complex and requires high performance solutions. The primary softwares are Autodesk 3DS Max and Maya.  The primary hardware are AMD FirePro W7000 cards.

MARI 2.0 launch event sponsored by AMD FirePro - pics and on-demand video

Posted by Tony DeYoung on March 18, 2013

MARI 2 was release last week.  If you missed the event you can watch a on-demand version here and learn more about the 3D digital paint tool Mari with a new layering system.

AMD and The Foundry worked to optimize the AMD FirePro drivers to specifically enhance shader performance in MARI for effects and layers, as well as support real-time 3D shader preview for specular highlights, displacement preview via bump mapping, ambient occlusion, layer blending modes and color correction. AMD FirePro was part of the MARI 2 launch event. Some pics below as well as a quick “what’s new in MARI 2” video:

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MARI 2.0 launch event March 14 - Chance to win AMD FirePro card

Posted by Tony DeYoung on March 11, 2013
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The MARI 2.0 Streaming Launch Event will be held Thursday 14th March, 7-8pm (UTC / GMT).  Watch what’s new and be eligible for a chance to win an AMD FirePro graphics card.

A key advantage of MARI is its extensive use of shaders: programs that run on the GPU via its built-in rendering pipeline. In MARI, the tessellation shader simulates displacement, reducing the geometry count of a scene on the fly. The software also makes use of pixel shaders to apply ambient occlusion and advanced lighting effects. 

AMD and The Foundry worked to optimize the AMD FirePro drivers to specifically enhance shader performance in MARI for effects and layers, as well as support real-time 3D shader preview for specular highlights, displacement preview via bump mapping, ambient occlusion, layer blending modes and color correction. In general, the user experience will be more fluid on a high-end card like the W7000, particularly with heavy projection work or using dense shaders.

As an extension of their work with OpenGL optimizations for MARI, AMD FirePro is sponsoring the March 14 launch event with a FirePro card giveaway.

AMD FirePro at GDC 2013 - Booth 814 - showing digital content creation tools for gaming

Posted by Tony DeYoung on February 28, 2013
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Visit AMD at booth 814 at Game Developers Conference 2013 to experience immersive and vivid gaming, arcade cabinets, tablets, notebooks, PCs, cloud gaming and game consoles powered by AMD technology. For the ultimate in panoramic gaming experiences, AMD Eyefinity multi-monitor displays including 3x1 and 5x1 screen configurations will also be demonstrated. Spend time with AMD’s suite of development tools to learn to optimize the gaming experience to bring your creations to life for your customers. In addition, AMD showcases some of the best digital content creation tools on AMD FirePro Workstation graphics cards.

AMD speaking sessions at GDC 2013:

Session Title: Behind the Scenes: Optimizing Far Cry 3, Left 4 Dead 2, and Assassins Creed 3 Using AMD’s GPU PerfStudio2
Date: Wednesday, March 27, 2013
Time: 9:30am - 10:30am
Room: 301 (Esplanade hall)

Session Title: Title: Powering the Next Generation of Graphics: The AMD GCN Architecture
Date: Wednesday, March 27, 2013
Time: 3:30pm - 4:30pm
Room: 2024 (West hall)

Session Title: How CryEngine 3 and AMD GCN Architecture Gave Birth to a Red Gem: “Project Phoenix”
Date: Wednesday, March 27, 2013
Time: 5:00pm - 6:00pm
Room: 3024 (West hall)

TressFX Hair
If you are a game developer and haven’t yet heard about TressFX Hair, check out this blog post.  TressFX uses DirectCompute to unlock the massively-parallel processing capabilities of the GCN architecture (FirePro W Series) and is based on AMD’s previous work on Order Independent Transparency (OIT) (think of Creo 2.0), a method that makes use of Per-Pixel Linked-List (PPLL) data structures to manage rendering complexity and memory usage.This technology brings a signficiant improvement to hair rendering and physics.

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The TressFX Hair physics system treats each strand of hair as a chain with dozens of links, permitting for forces like gravity, wind and movement of the head to move and curl hair in a realistic fashion.


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With TressFX Hair, each one of Lara’s thousands of individualized strands of hair are constantly changing with the windspeed.

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Lara’s hair hangs heavy and matted with TressFX Hair; the real-time physics calculation accounts for both moisture and wind.

Fireprographics.com explains why use FirePro technology for Cinema 4D

Posted by Tony DeYoung on February 20, 2013
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FireProGraphics.com has launched a new focus area dedicated to Cinema 4D.

In MAXON CINEMA 4D R14 Studio, to create the best possible CG, VFX and motion graphics for broadcast, you need to be working on previews that are as near to the final animation as possible, so you can model and animate efficiently and produce renders that are exactly as you want them to be.  For our money, this means an AMD FirePro ‘W-series’ graphics card.  The Geometry Boost feature of the W-series will processes twice as much geometry data per clock cycle as previous generation cards, essentially doubling performance with increasingly complex meshes.

The FireProGraphics site includes: overview information; case study, webinar and benchmarks comparing Quadro,FirePro V and FirePro W-serieis cards using CineBench 11.5 OpenGL tests.

AMD FirePro v9800 used to edit 4K footage @ Sundance Film Festival 2013

Posted by Tony DeYoung on February 04, 2013
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The Windows blog has a great post on 4K Digital Cinema technology as shown at the Sundance Film Festival 2013.  What I expected to read was how cost increases dramatically for digital. But what I instead read was a pronounced decrease in costs when using digital 4k equipment (e.g. ~$120,000 total per 35mm film camera vs ~$12,000 total per 4k digital camera).  Shooting digital significantly lowers the financial bar for upcoming filmmakers!

The footage captured by 4K and 5K digital cinema cameras is cleaner and higher quality than analog, but working with this data requires computers and graphics cards that have tremendous computational horsepower, memory, and storage. So at the Sundance festival, HP put together the “Sundance House” technology showcase.

At the heart of the Sundance House was an HP Z820 workstation,with an AMD FirePro v9800 driving a 6-display setup used to edit 4K footage in Adobe SpeedGrade CS6 and Adobe Premiere Pro CS6 under Windows 8.

As the author notes: “What’s neat about this multi-display setup is the ability to physically take it apart so that it can be easily shipped from one venue to another. If you can imagine carting around an 80-inch-class TV to these kinds of events, it’s easy to see how this kind of setup would be a good choice. This ~120” multi-display setup does a great job of presenting widescreen 4K footage, the new standard for digital cinema productions.”

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