Entries tagged as: SIGGRAPH 2010

ATI FirePro booth at Siggraph is packed - check out the seamless 40-monitor Eyefinity video wall

Posted by Tony DeYoung on July 28, 2010

A student/friend at Siggraph 2010 sent me some video snippets from the ATI FirePro booth.  According to his report and the video you can see here, traffic is intense.

Check out the 4 X 10 video wall at the top of the booth.  I’ve got two videos below that show it off.

This is more than 92,000,00 pixels of real time 3D (VizRT doing the rendering), powered by 10 FirePro V8800 cards sync’d together with the FirePro S400 running on 4 Colfax workstations. The solution is easy to configure and costs half the price of an Nvidia solution and uses half the number of cards.  Drool-worthy.

Autodesk 3ds Max using Eyefinity on FirePro V8800

Posted by Tony DeYoung on July 28, 2010

More from my student/friend at Siggraph 2010 shooting video:

This is 3ds Max running in truly real-time, using a single FirePro V8800 and Eyefinity mutli-display technology.  Just looks impressive.

MachStudio Pro 2 to use DX11 acceleration on FirePro V8000, add mentral ray support

Posted by Tony DeYoung on July 27, 2010

MachStudio Pro has increasingly been migrating to an open hub for 3D workflows. The newly announced MachStudio Pro 2 (Q3 2010) will offer native integration with Pixar RenderMan and the ability to create and use MetaSL-based custom procedural shaders and render out with mental ray.

The new release (will be free to all current customers) will also fully implement DirectX 11 support for even faster GPU acceleration, tessellation and multi-threading. This means significant performance boots on the ATI FirePro V8000.

The announced list of features includes:

  • Pixar RenderMan Integration: Provides the flexibility to switch between or combine fast high-fidelity MachStudio Pro GPU-based rendering and industry-standard Academy Award-winning Pixar RenderMan CPU-based ray tracing rendering software on-the-fly to create beauty shots and/or specific render passes.
  • MetaSL and mental ray Support: Allows 3D artists to quickly and easily build MetaSL-based custom procedural shaders using an intuitive mental mill node graph user interface for rendering out to both the mental ray and MachStudio Pro renderer
  • Improved Pipeline Rendering Functionality: Offers a new Unified Pass Renderer (UPR), which breaks out all passes for the final render, and an EXR Sandwich Tool that combines all EXR files into one layered file for compositing.
  • DirectX 11-Based Workflow: Offers more efficient rendering, tessellation, and multi-threading capabilities for improved performance throughout the pipeline.
  • Volumetric and Screen Space Global Illumination (GI): Takes into account the bouncing of light from surfaces, allowing for more realistic renderings.
  • Spot and Directional Lights: Allows for greater freedom towards achieving perfect lighting conditions.
  • FBX Output: Exports models and baked textures in the FBX file format for compatibility with all leading 3D modeling and animation software programs.
  • Increased Python Support: Allows for the creation of custom properties, parenting objects, and spot and directional lights.
  • Workflow Improvements: Eases organization and viewing of everything in a scene, including groups, hierarchies, context menus, light sets, influencers and render pass isolation.

MachStudio Pro software is available in North America for $3,999 (USD) or bundled with the ATI FirePro V8800 3D workstation graphics accelerator card for $4,999 (USD).

AMD releases desktop OpenGL ES driver for accelerated WebGL plug-in-free 3D content on the web

Posted by Tony DeYoung on July 26, 2010

AMD today announced the first OpenGL ES 2.0 driver for desktop computing environments specifically to support the WebGL standard for plugin-free 3D content on the web. Apple (Safari), Google (Chrome), Mozilla (Firefox), and Opera (Opera) are the current browser contributors/supporters of the WebGL standard.

The new driver also enables software developers to use desktop PC equipped with Radeon or FirePro graphics (as opposed to embedded systems) to create applications based on OpenGL ES 2.0 for smartphones and tablets e.g. iOS4 and Android devices. This will make it easier for developers to port software applications between PCs and handhelds,  avoiding exclusive use emulators or translation layers to get OpenGL ES 2.0 code up and running.

The beta OpenGL ES 2.0 driver is available now and will be supported on all currently available AMD graphics products introduced since 2008, including ATI Radeon desktop, ATI Mobility Radeon, and ATI FirePro professional graphics cards

Updated 11 am Jul 26:  From Stumbling Ahead blog:
This is not an emulator or some sort of layer on top of OpenGL, but a full implementation of OpenGL ES accessed through EGL. Why is this important? How will this make your PC experience better? There are three reasons.

First, OpenGL ES on all modern AMD graphics desktops gives developers a unified environment. Game developers can write one 3D pipeline that can run on an HTC Evo, an Apple iPad, and on desktop and laptop PCs.

Second, this change will make web experiences faster and richer in the immediate future. WebGL is based on OpenGL ES. Web browsers will be able to use OpenGL ES directly on AMD hardware instead of having to translate every call to some other API first.

Third, mobile developers can create mobile content first directly on a PC without having to wrangle with SDKs or emulators to make sure their code functions correctly on OpenGL ES. This makes developers lives easier and speeds up the whole development process.

Look for OpenGL ES to make a big impact in bridging the gap with mobile devices and making 3D graphics more accessible.

Attend these SIGGRAPH events for a chance to win an ATI FirePro V5800, V7800 or V8800

Posted by Tony DeYoung on July 16, 2010

If you are attending SIGGRAPH this year, be sure to check out the OpenGL BOF, Wednesday, 28 July | 5:15 pm - 7:15 pm.  This is your chance to learn what is new in OpenGL 4 and also to win an ATI FirePro V5800!

And if you are an analyst or can claim/forge press credentials, then be sure to check out the Jon Peddie Research’s Press Luncheon Wednesday July 28th, 2010 | 11:30am to see industry leaders discuss new “Fusion” technologies with CPU and GPU combined,  cloud computing for CG, new workflows and developments in high performance graphics on the desktop.  You will also have an opportunity to win a FirePro V7800 or the top of the line FirePro V8800.

Be sure to also stop by the AMD booth #310 at SIGGRAPH to check out the full FirePro line.

AMD Professional Workstation Graphics team to present at courses for SIGGRAPH 2010

Posted by Tony DeYoung on July 16, 2010

AMD Professional Workstation Graphics team members will be presenting at a number of courses on accelerated rendering, graphics and visualization at SIGGRAPH 2010.

Advances in Real-Time Rendering in 3D Graphics and Games I
9:00 AM - 12:15 PM

Advances in Real-Time Rendering in 3D Graphics and Games II
2:00 PM - 5:15 PM

Beyond Programmable Shading I
2:00 PM - 5:15 PM