One-man shop uses FirePro V8750 and MachStudio Pro to produce 3D animated TV commercials in a week

FX, lda, a one-man TV production studio in Mozambique, released the second in their series of 3D CG animated TV commercial for “Arroz Leao” brand of rice. What makes these commercials particularly interesting is that they were all produced from start to finish - the audio, modeling, lighting, rendering and client review - in one week. 

The tools: ATI FirePro V8750 as the backbone for graphics acceleration; 3ds Max for modeling; MachStudio Pro for lighting and rendering (Pal frames rendered at 1.2 sec/frame!); After Effects for foreground and background compositing; and Premiere Pro for audio and final editing.

Check out this “Natal” holiday commercial and then try to fathom producing this all in a week (music is punkish so take control of your speaker volume before playing).