The ultimate 4K experience at NAB using AMD FirePro graphics - Booth SL10405

Posted by Tony DeYoung on March 18, 2014

It’s all about enhancing the 4K user experience at NAB April 5-10, whether creation and visualization, editing, or post production.  At the AMD FirePro booth SL10405, be on the lookout for 4k workflows featuring Mari, Autodesk Maya, Davinci Resolve, Ventuz and Adobe CC - running on Dell Precision Workstations as well as the new dual FirePro GPU Apple Mac Pro.

Got questions?
Visit the booth and talk to AMD engineers, product managers and sales staff to find out how to get the most of your current workstation and advice on what to buy for your next workstation.

Win a gaming console
While you are there, complete the short survey and be entered for a chance to walk away with an AMD graphics-powered gaming console.

Book an appointment at the show
If you would like to book an appointment to discuss our technologies and products or talk to our sales, engineers or product mangers while you’ve visiting NAB, send an email to Sonia[dot]Gonzalez[at]

Demo of AMD FirePro R5000 in action - how it works and what it includes

Posted by Tony DeYoung on March 17, 2014

This video is probably the most comprehensive AMD FirePro R5000 “how it works”, “what it includes”, and “who can use it and for what”, that I’ve seen.

The AMD FirePro R5000 supports 1:1 remote workstation connection to zero clients, software clients for Mac and Windows or a broker like VMWare Horizon View to enable CAD on iPads and Android tablets. The host encoding of actual pixels provides an experience that is indistinguishable from working locally. It feels like the user’s desktop but all the data (3D, 2D or video) is remote and secure. The R5000 can connect up to 4 remote displays and 2 local displays up to 1920x1080 and is certified for Autodesk, Bentley, Dassault Systèmes and Siemens PLM Software.

Professional FirePro cards vs consumer Radeon cards: why different release dates and pricing

Posted by Tony DeYoung on March 13, 2014

Ever wonder why AMD FirePro cards seem to be released significantly after their Radeon counterparts, even when they appear to have the same underlying hardware (plus or minus a few DisplayPorts and more/ECC memory)?  Or perhaps you’ve heard the question raised:  Why do FirePro professional cards cost more than Radeon consumer cards with almost identical technical specs (bus, clock, compute) ?

I just came across a post on PC Perspectives that succinctly highlights the difference between a GPU for gaming (i.e. Radeon) as opposed to a GPU for professionals (i.e. FirePro). It’s worth re-publishing here:

“There is really not much difference between the professional GPUs and the gaming GPUs, Except the drivers, and getting professional level drivers working, and certified to work with the professional graphics software, and the graphics industry’s certification associations, can cost damn near what it cost, to develop the GPU hardware!”

“The drivers that come with professional level GPUs have to continually to be updated, lest the device manufacturer will lose certification and sales. Gaming drivers are tuned to produce images in rapid succession, at the cost of a few artifacts and other imperfections, that really can not be noticed at the high frame rates of games. Professional graphics GPU drivers, are tuned to produce single images that have, if at all possible, no artifacts at all! It is not fun to come back to a 12 hour render and find a rendered Image useless, because it has artifacts, that can not be fixed in less than 12 hours, and the render has to be ready by trade show opening, or show time, and enlarged to 20 by 40 feet!”

“So can it play Crysis, who cares, can it render perfectly and not lose a contract or your job? That is a much better question. The money is in the drivers, and that is why those graphics pros have to pay.”

The video below shot at SolidWorks World 2013 shows these differences in action.  It compares SolidWorks RealView rendering on a midrange AMD FirePro W5000 professional graphics card versus the then top-of-the-line Radeon HD 7000 series consumer graphics card. 

The sounds is a bit hard to understand in the video, but you can see the rendering (RealView, lighting, reflections, shadows) and FPS advantage of the FirePro card and drivers.

Just as a note, the FirePro DX11 performance means it also screams in games. So if you need professional CAD rendering, you don’t have to sacrifice gaming.


Tags: Benchmarks, CAD

Entry level ISV-certified Dell M2800 mobile workstations w/ AMD FirePro graphics

Posted by Tony DeYoung on March 10, 2014

The new Dell M2800 15” mobile workstation is aimed at cost-sensitive customers who require workstation levels of certification with performance, particularly for mission-critical applications.

Dell will offer the M2800 with mobile Haswell Core i5 and Core i7 quad-core processors, FirePro W4170M graphics with 2GB GDDR5, 6 compute units and 384 stream processors, up to 1 TB of storage and up to 16GB of system memory. Screen resolutions will be available in HD and FHD (1920 x 1080), along with external multi-monitor support.  Starting price is $1199!

“Prior to the Dell Precision M2800 many AutoCAD users were running their software on a non-professional workstation due to budgetary constraints,” said Amy Bunszel, vice president of AutoCAD products, Autodesk. “Now our customers will be able to upgrade to a workstation-class system that has been tested, optimized and certified for AutoCAD, increasing performance for minimal cost.”

Pics from Seminar: ‘Increasing Innovation in the Oil and Gas Industry’ with Saratech and AMD FirePro

Posted by Tony DeYoung on March 03, 2014

Last week, Siemens PLM Software reseller Saratech teamed with AMD FirePro to present the seminar “Fueling Technology Advances to Develop Non-Conventional and Hard to Reach Oil & Gas Fields”.  Below are a few pics from the event.




Tags: Events

RapidFire: The Easy Route To Low Latency Cloud Gaming Solutions - at GDC 2014

Posted by Tony DeYoung on February 26, 2014

At this years Game Developer Conference (Mar 17-21), Allen Bourgoyne will explain how AMD’s RapidFire SDK simplifies the delivery of multi-game streaming from a single GPU while minimizing latency to ensure one of the best cloud gaming experiences.

RapidFire: The Easy Route To Low Latency Cloud Gaming Solutions
Location: Room 3014, West Hall
Date: Wednesday, March 19
Time: 9:00am-10:00am

AMD RapidFire technology is a combination of hardware and software that enables cloud gaming partners to benefit from an open API that simplifies the manipulation of key hardware controls to provide HD visual quality, minimal latency and optimal network bandwidth resulting in a compelling and responsive gaming experience from any device over the internet. The RapidFire API as an industry standard for cloud gaming can help to align the industry around one platform and drive continued innovations that benefit the industry at large.

Using AMD RapidFire technology, AMD is also building in support for direct access to AMD Radeon Sky GPUs from virtual machines created by leading hypervisors including VMware ESX/ESXi and Citrix XenServer, providing greater density and more simultaneous game streams from a single server.

40 displays, 19200 X 1080 resolution video wall driven by AMD FirePro W9000s, S400 + Ventuz softwar

Posted by Tony DeYoung on February 25, 2014

Check out this massive video wall at the luxury shopping center Les Trois Quartiers in Paris! The 40 LED displays behind a mirrored wall, combine to form a single 25 meter screen with a resolution of 19200 X 1080 pixels. The display wall is driven by multiple AMD FirePro W9000 cards synched using the FirePro S400 synchronization module. Ventuz software real-time renders and dynamically updates local events, weather and news.

Famed designer Ora Ito drove the creative vision. French agency emenco created the multimedia real-time Ventuz content.


AMD FirePro in the Cloud - Custom Wills Wing hang glider in action

Posted by Tony DeYoung on February 24, 2014

SolidWorks World 2014 begins with a custom hang glider over the AMD FirePro Booth #201. The Wills Wing hang glider was designed in SolidWorks for 3D mechanical, electrical and FEA simulation, as well as finite element analysis simulation using AMD FirePro W7000 cards.

After the show, the Wills Wing crew took it out for a spin.  These pictures are phenomenal !  (They are so good that I included 7 despite the hit to page load time).

Also check out the SolidWorks screenshots (images 5-7) of the renderings using RealView and OIT (order independent transparency for rendering semi-transparent objects) enabled by AMD FirePro graphics.








Webinar: Optimizing your system for peak performance with After Effects & Adobe Premiere Pro

Posted by Tony DeYoung on February 18, 2014

Adobe will be presenting a Webinar: ASK A VIDEO PRO | Optimizing your system for peak performance with After Effects & Adobe Premiere Pro
Thursday, February 27 , 2014 | 10:00 AM PT
Presented by Todd Kopriva and Steve Hoeg

If you are building or upgrading a system for editing or motion graphics work with the Adobe Creative Cloud applications, this online seminar will help you understand your options and help you get the best performance out of your software and AMD FirePro hardware.

In this session you will learn:

  • How CPU, GPU, and RAM affect performance - including OpenCL
  • What kinds of graphics cards should you be looking at?
  • What platform-specific considerations should you be aware of?
  • Running the Adobe applications on the new Mac Pro

Notice the similarity between the Holodeck and the new Microsoft showroom?

Posted by Tony DeYoung on February 12, 2014

I couldn’t help but notice the similarity between this image of the new Microsoft showroom in Berlin and the Holodeck on Star Trek NG.


The new showroom is an elliptical, lounge-like space. A 360° projection turns the entire room into a presentation surface with the viewer immersed in the 3D content. A cluster of four machines are each equipped with an AMD FirePro W7000 graphic card.  Each card drives two HD projectors. Synchronization is controlled using the AMD FirePro S400 synchronization module.

Ventuz software was used to create the modular, interactive presentation content that gets projected.  Using a PC or a Surface tablet, the speaker can create his/her own rundown consisting of a welcome screen, an introduction animation, and one of many 3D worlds that serve as a backdrop. The actual presentation content can be fed into the Ventuz world via a USB stick and can range from images and movie clips to entire PowerPoint presentations.

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